Create and design a brand and restaurant interior for a new burger chain.
BRGR was created through the combination of brand characteristics such as ‘hand crafted’, ‘backyard barbecue’, and ‘accessible artisan’. The restaurant interior and graphic identity were then designed as extensions of this brand foundation.
Extensive research was undertaken within the burger restaurant industry to help discover unique branding opportunities. Upon completionthe branding guidelines were used to help influence details such as materials, color palettes, menus, signage, condiment stations, prep areas, the kitchen hood, countertops, staff uniforms, food delivery and presentation, ordering procedures and other restaurant rituals.