Concept rendering for large scale Amorino cafe
Final modular cafe renderings
Cafe modularity diagrams
Amorino coffee machine concepts
Branding, Merchandising & Retail

Coca Cola Amorino Modular Cafe & Branding

Work with brand strategists, architects and graphic designers to design the brand identity, environment, machinery and graphic collateral for a new Africa based coffee brand.

The collaboration of design disciplines allowed for the true integration of brand, 3D and 2D elements. The final deliverable of the Amorino Style Guide outlined the specifics of all design parts including material and color palettes, fully dimensioned spatial modular configurations and graphic applications.

An immersion into the coffee culture of Lagos Nigeria helped inform the brand attributes of Amorino Coffee: Approachable, Intriguing and Pure. The Amorino Cafe was deployed in Silverbird Malls throughout Nigeria.


Brand Strategy, Store Design, Industrial Design

Tristan Shaw - Senior Associate Designer - Studio Red - 2006
Coca Cola