Strengthen Coca Cola’s position within Indian malls and movie theaters.
By leading groups of local corporate experts in market observation and brainstorming sessions, a pipeline of ideas was generated for deployment in the region.
The two day workshop in Bangalore produced a pipeline of 12 concepts ranging from short term ideas (1 – 3 months) to long term ideas (12 – 18 months) and focused on areas such as cross promotions, dynamic messaging and food court and movie line activations. Responsibilities for deployment of the concepts were assigned to local representatives as a conclusion to the workshop. Insights to Action workshops were also conducted in Italy and the USA.