Japan Vending final concept renderings
Japan Vending product delivery, interface and ergonomic studies
Japan Vending physical models and context renderings
Japan Vending context, interface and component analyses
Japan Vending initail sketches and concepts
Industrial Design, Merchandising & Retail

Coca Cola Next Generation Japanese Vending

Generate concept designs for the next generation of beverage vending machines to help push and inspire vending machine manufacturers in Japan.

The delivered concepts were progressive in form and interface. A team of design strategists, industrial designers and graphic designers were closely coordinated to ensure fully integrated designs which helped to differentiate Coca Cola vending machines in the saturated Japanese vending market.

Dynamic lighting and machine hosts helped to entice and guide the user, arcade paradigms were used to help engage and entertain the user and an elevated point of delivery was used in line with the sensitivities of Japanese culture. The concepts were successful in motivating a change in direction for two of Japan’s leading vending machine manufacturers.


Product Design, Branding Design, Interface Design

Tristan Shaw - Senior Associate Designer & Creative Lead - Studio Red - 2005
Coca Cola