Generate concept designs for the next generation of beverage vending machines to help push and inspire vending machine manufacturers in Japan.
The delivered concepts were progressive in form and interface. A team of design strategists, industrial designers and graphic designers were closely coordinated to ensure fully integrated designs which helped to differentiate Coca Cola vending machines in the saturated Japanese vending market.
Dynamic lighting and machine hosts helped to entice and guide the user, arcade paradigms were used to help engage and entertain the user and an elevated point of delivery was used in line with the sensitivities of Japanese culture. The concepts were successful in motivating a change in direction for two of Japan’s leading vending machine manufacturers.