Final concept rendering highlighting wand rotation
Second concept with spiral fronted vac form
Concept generation, vac form exploration
Industrial Design

Covergirl Curl Revolution Packaging

Provide innovative package design solutions for the launch of a new mascara product featuring a rotating brush.

Two final concepts were delivered which both made unique use of the simple packaging components. The first incorporated a back card which folded over the front of the blister pack, creating a window for the iconic part of the product to be framed. The second solution featured a twisted blister on top of a simple back card, the combination of which referred to the spinning nature of the mascara brush.

The two final concepts were presented for further market testing. A long term retainer deal was made on the strength of these concepts.


Details

Packaging Design

Designer
Tristan Shaw - Senior Associate Designer - Studio Red - 2007
Client
Covergirl