Provide innovative package design solutions for the launch of a new mascara product featuring a rotating brush.
Two final concepts were delivered which both made unique use of the simple packaging components. The first incorporated a back card which folded over the front of the blister pack, creating a window for the iconic part of the product to be framed. The second solution featured a twisted blister on top of a simple back card, the combination of which referred to the spinning nature of the mascara brush.
The two final concepts were presented for further market testing. A long term retainer deal was made on the strength of these concepts.