Displays for the relaunch of the brand's color franchise
Skin care displays using luxurious materials
Makeup displays and concepts, counter designs, and consultation chair renderings
Permanent display design and product layouts
Branding, Merchandising & Retail

Estee Lauder Global Merchandising

Design and manage production for all global launch merchandising for the brand’s three product categories: Skincare, Makeup and Fragrance. Work also done in areas of retail enviroments, packaging and permanent merchandising.

Launch testers for all global markets were designed, presented and produced for 50+ projects per year. Luxurious materials were used to connect the brand today with its upscale heritage while clean and sometimes playful displays helped push the brand towards a more contemporary and youthful aesthetic.

The fresh approach to the brand’s merchandising led to double digit growth in all markets globally. The use of touchscreen technology helped modernize the brand and align the in store retail experience with the growing online retail experience.


Details

Design Strategy, Merchandising Design, Store Design

Designer
Tristan Shaw - Director of Global Merchandising Design - Estee Lauder - 2012
Client
Estee Lauder