Floorstand concepts for franchise launch
Endcap wing and counter display final renderings
Merchandising & Retail

L’Oreal Men’s Expert Merchandising

Design and fabricate a merchandising floorstand, counter display and endcap wing as part of the launch of L’Oreal’s first men’s skincare and haircare line.

A physical embodiment of the brand was resolved and applied to all elements of the product launch. Its success was found in the application of modern, clean and masculine details and materials to help bring the notion of ‘L’Oreal for Men’ to life.

The three dimensional representation of the brand was founded in part through an analysis of both the existing product packaging and graphics. Design intent was communicated to clients, production managers, model makers and molding engineers to ensure the desired design solution was consistently met. The design of unpacking and assembly sheets was also completed to help guarantee accurate implementation in store.


Details

Merchandising Design, Design for Fabrication

Designer
Tristan Shaw - Design Manager - PDI - 2004
Client
L'Oreal