Design new channels for the brand to help promote in new regions and better resonate with an upwardly mobile clientele.
Concepts for a pop up bank, mall installation and graphic van wraps were delivered. The pop ups included two consultation tables and five brand pillar monitors. External ATMs were featured along with an internal storage area. The mall installation featured modern yet approachable furniture and fixtures with touch screen kiosks showcasing key brand messaging. The graphic wraps promoted the bank’s online Virtual Wallet program.
These non conventional banking channels and promotional tools allowed for real world presentations of the brand’s online programs and products. Environmentally friendly and homely materials and forms were utilized for the pop up concepts to better present the brand as thoughtful and approachable as well as aspirational.