Reinvigorate the Sheraton brand through furniture and technology interventions in the hotel lobby.
The notion of a ‘park’ was used to help inspire a series of ‘follies’ situated around the Sheraton lobby. Items designed included a community table, library chairs, gaming tables, rocking chairs and digital mirrors.
The entire design process was executed for all items, from concept sketch to 3D models, and from control drawings to vendor communications. Collaboration with graphic designers, architects and interaction designers was carried out to ensure a fully integrated family of interventions. All items were tested in the Toronto Sheraton, with a full North American rollout planned.