Resume

Lead Design Department for the brand’s North America Region:

+ strategize, manage and execute all VMSD projects, including campaign activations, merchandising overhauls, store renovations and openings, event booth design, and retail partner workshops

+ manage communication and partnership with fixture manufacturers, event vendors, stores, and all internal stakeholders

+ maintain visual merchandising standards and campaigns across almost 1,000 points of distribution within Free Standing, Department Store and Sephora channels

+ manage and retain a team of 8 creatives

+ propose and track annual operating and capital budgets and expenditure for spend in the US, Canada and Mexico

Insight: A Sephora merchandising overhaul led to record business performance for the brand and established Fresh as best in class for Skincare in the Sephora channel.

Design and strategy consulting services in the areas of:

+ 3D branding design
+ product design and development
+ merchandising and store design
+ branded environments
+ event design
+ packaging design
+ project management
+ vendor management
+ 3D renderings
+ fabrication drawings
+ creative leadership
+ creative workshops

Clients Include: Google, Target, Adidas, Acer, Samsung, Starwood Hotels, Bvlgari, Dior, Smorgasburg, NARS, LAX, NFL, PNC Banking, JetBlue

Design and manage production of all launch testers for all global markets:

+ for all product categories including skincare, makeup and fragrance

+ for all channels including department, free standing and perfumery stores

+ elevate brand touchpoints consistently and towards a younger, more contemporary demographic

+ manage and mentor a team of 3, overseeing 50 projects annually

+ honor all budgetary constraints

+ liaison for all overseas affiliates including Asia, Europe, UK and Immerging Markets

+ coordination and collaboration with Global Marketing departments

+ present all work for approval to Brand President

+ design of retail environs, permanent testers, pop-ups, secondary store design elements and secondary packaging

Creative Lead for multi-disciplinary teams, working on product design and brand activations including environmental design, new products, and packaging design:

+ creative team leadership

+ strong focus on strategically driven concept generation and multi-disciplinary design solutions

+ collaboration with industrial designers, graphic designers, architects, design strategists and project managers

+ coordination of design teams through charrettes, cultural immersions, corporate ideation workshops, idea generation, design strategy and design development

+ projects based both domestically and abroad (US, Africa, EU, Asia)

Clients include: The Coca Cola Company, Starwood Hotels, Seventh Generation, Viking

Design and model making manager for makeup and skincare displays:

+ brand focused designs

+ oversee fabricated model making

+ client presentations for approval

+ costing information to management

+ concept through production line oversight

Clients include: L’Oreal, Lancome, Redken, Essie

Product design and development at all design phases for:

+ consumer electronics, furniture, lighting, interaction, domestic white goods, stationery, toothbrushes, transit, and kitchen tools

+ concept generation, refinement and design for manufacturing, prototypes and ergonomic studies, 3D renderings, and branding guidelines

Clients include: LG Electronics, Lexus, Virgin, Bic, Kodak, Colgate, Herman Miller, Bombardier, OXO

Graduate Diploma of Industrial Design: QUT, Brisbane Australia, 2002

Bachelor of Built Enviroments, Industrial Design: QUT, Brisbane Australia, 1999-2001

Bachelor of Business: USQ, Toowoomba Australia, 1993-1996