2017-2019 FRESH Director of Visual Merchandising & Store Design, North America
Lead Design Department for the brand’s North America Region:
+ strategize, manage and execute all VMSD projects, including campaign activations, merchandising overhauls, store renovations and openings, event booth design, and retail partner workshops
+ manage communication and partnership with fixture manufacturers, event vendors, stores, and all internal stakeholders
+ maintain visual merchandising standards and campaigns across almost 1,000 points of distribution within Free Standing, Department Store and Sephora channels
+ manage and retain a team of 8 creatives
+ propose and track annual operating and capital budgets and expenditure for spend in the US, Canada and Mexico
Insight: A Sephora merchandising overhaul led to record business performance for the brand and established Fresh as best in class for Skincare in the Sephora channel.
2012-2017 PRIVATE CREATIONS Co-Founder & Creative Lead
Design and strategy consulting services in the areas of:
+ 3D branding design
+ product design and development
+ merchandising and store design
+ branded environments
+ event design
+ packaging design
+ project management
+ vendor management
+ 3D renderings
+ fabrication drawings
+ creative leadership
+ creative workshops
Clients Include: Google, Target, Adidas, Acer, Samsung, Starwood Hotels, Bvlgari, Dior, Smorgasburg, NARS, LAX, NFL, PNC Banking, JetBlue
2008-2012 ESTEE LAUDER Director of Global Merchandising Design
Design and manage production of all launch testers for all global markets:
+ for all product categories including skincare, makeup and fragrance
+ for all channels including department, free standing and perfumery stores
+ elevate brand touchpoints consistently and towards a younger, more contemporary demographic
+ manage and mentor a team of 3, overseeing 50 projects annually
+ honor all budgetary constraints
+ liaison for all overseas affiliates including Asia, Europe, UK and Immerging Markets
+ coordination and collaboration with Global Marketing departments
+ present all work for approval to Brand President
+ design of retail environs, permanent testers, pop-ups, secondary store design elements and secondary packaging
2005-2008 STUDIO RED, THE ROCKWELL GROUP Senior Associate Designer
Creative Lead for multi-disciplinary teams, working on product design and brand activations including environmental design, new products, and packaging design:
+ creative team leadership
+ strong focus on strategically driven concept generation and multi-disciplinary design solutions
+ collaboration with industrial designers, graphic designers, architects, design strategists and project managers
+ coordination of design teams through charrettes, cultural immersions, corporate ideation workshops, idea generation, design strategy and design development
+ projects based both domestically and abroad (US, Africa, EU, Asia)
Clients include: The Coca Cola Company, Starwood Hotels, Seventh Generation, Viking
2004-2005 PDI Design Manager
Design and model making manager for makeup and skincare displays:
+ brand focused designs
+ oversee fabricated model making
+ client presentations for approval
+ costing information to management
+ concept through production line oversight
Clients include: L’Oreal, Lancome, Redken, Essie
2002-2004 ECCO DESIGN Industrial Designer
Product design and development at all design phases for:
+ consumer electronics, furniture, lighting, interaction, domestic white goods, stationery, toothbrushes, transit, and kitchen tools
+ concept generation, refinement and design for manufacturing, prototypes and ergonomic studies, 3D renderings, and branding guidelines
Clients include: LG Electronics, Lexus, Virgin, Bic, Kodak, Colgate, Herman Miller, Bombardier, OXO
EDUCATION
Graduate Diploma of Industrial Design: QUT, Brisbane Australia, 2002
Bachelor of Built Enviroments, Industrial Design: QUT, Brisbane Australia, 1999-2001
Bachelor of Business: USQ, Toowoomba Australia, 1993-1996