Design the Champs-Élysées Adidas Flagship to promote sporting authenticity and participation.

The design mimics a stadium, and the store includes space for product, exercise classes and Adidas memorabilia. There are viewing areas to screen local sporting events, and local merchandise available for purchase and customization. Global brand standards were developed and incorporated for Adidas, and the Champs-Élysées flagship renovation served as an execution example for other locations to follow.