COCA COLA AFRICA ROADSIDE COOLER
Revolutionize the way Coca Cola is sold in Nigeria and other parts of Africa. Focus to be placed on product cooling and vendor mobility.
Following a Nigerian immersion and charrette focused on the local beverage market, a solution was found to not only upgrade Coca Cola’s street presence but also encourage entrepreneurship amongst its vendors. A roto-molded design was specified, creating a “cooler in a cooler” effect which helped keep the beverages cool and also fell within the limitations of local manufacturers and Nigerian customs laws.
A team including brand strategy, industrial design and graphic design were coordinated towards a fully integrated solution. A series of foam core mock-ups were used to test the design throughout the refinement phase. The cooler was deployed throughout Nigeria as was as other parts of Africa.