COCA COLA INSIGHTS TO ACTION
Strengthen Coca Cola’s position within supermarkets, malls and movie theaters in India and Italy.
By leading groups of local corporate and operational experts in market observation and brainstorming sessions, a pipeline of ideas were generated for deployment in each region.
Three day workshops in Bangalore and Milan produced a pipeline of 12 concepts ranging from short term ideas (1 – 3 months) to long term ideas (12 – 18 months) and focused on areas such as cross promotions, dynamic messaging and food court and movie line activations. Responsibilities for deployment of the concepts were assigned to local representatives as a conclusion to the workshop. Insights to Action workshops were also conducted in the USA.