Details & Info

Design a front of store permanent floorstand consistent with the Redken brand and its Redken Loft Store aesthetic.

The final design was selected from 25 detailed initial concepts. Production of mock-ups and prototypes were managed to help refine the final design.

The final design allowed for the clear display of key products and included a large poster space to allow for both window and in store activation. A price per unit of $150 was achieved through the simple use of powder coated sheet metals and smoky acrylic.